Ivor Armstrong Richards was a British poet and scholar. He was the pioneer in the domain of New Criticism. He was an English educator His works are: 1. The Meaning of Meaning – 1923 2. The Principles of Literary Criticism – 1924 3. The Practical Criticism – 1929. He mainly talks about four kinds of misunderstanding: 1 .Misunderstanding of the sense of poetry: Careless, Intuitive reading 2.Over-Literal reading: prosaic reading 3.Defective scholarship; inappropriate metaphor 4. Difference in meaning of words in poetry and prose (personification, Metaphors, etc.....) His practical approach gave new path to literary criticism. In his methodology, a lot of importance is given to the words. He believed that poet writes to communicate and language is the means of that communication. Language is made of words and wo...