What is advertising? Define it as a tool for communication. Advertisementsare backbone for the advertisers and for the products, ideas or services. Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people. There was a time when manufacturers were not much aware about creating importance for the products, ideas or services which they promote because earlier there was no cut-throat competition in the market. Once the brand building came into existence, afterwards manufacturers realize the importance of highlighting special features of the products. They are selling through the medium of advertisement. Definition “Advertising is a marketing communication that emp