Mass Media and it's importance in Women empowerment Paper no.15 Mass Communication and Mass Studies Sem- 4 Roll No.17 Email: italiyaminkal@gmail.com Batch: 2018-2020 S.B.Gardi Department of English, MKBU Introduction: The very much subject of mass media and women is quite relevant in recent time, Mass Media plays a vital role in shaping culture as well as in establishing any social norms, including to create gender stereotypes and later on to bring immense change or reformation in created stereotypes. Back then, the media is not served as a platform where men and women can enjoy their own rights. With the spreading of technology and education, Mass Media serves as effective and important tool to bring changes in the society. Though the fact can’t be neglected that the very much representation of an old gendered idea is also continued at certain level in new modern form, equally the women en...