Minkal Italiya

What is advertising? Define it as a tool for communication. Advertisementsare backbone for the advertisers and for the products, ideas or services. Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press,  internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people. There was a time when manufacturers were not much aware about creating importance for the products, ideas or services which they promote because earlier there was no cut-throat competition in the market. Once the brand building came into existence, afterwards manufacturers realize the importance of highlighting special features of the products. They are selling through the medium of advertisement.  Definition  “Advertising is a marketing communicatio...

 Marine Insurance Marine insurance refers to a contract of indemnity. It is an assurance that the goods dispatched from the country of origin to the land of destination are insured. Marine insurance covers the loss/damage of ships, cargo, terminals, and includes any other means of transport by which goods are transferred, acquired, or held between the points of origin and the final destination. The term originated when parties began to ship goods via sea. Despite what the name implies, marine insurance applies to all modes of transportation of goods. For instance, when goods are shipped by air, the insurance is known as the contract of marine cargo insurance. Voyage Policy It covers the risk from the port of departure up to the port of destination. The policy ends when the ship reaches the port of arrival. This type of policy is purchased generally for cargo. The risk coverage starts when the ship leaves the port of departure. Time Policy This policy is issued for a particular peri...

Unit : 1 Notices, Agenda & Resolutions  Joint Stock Company  A joint-stock company may be defined as a commercial organization that is owned jointly by all of its owners. The shares symbolise the fact that each shareholder owns a particular quantity of equity in the firm. This form of the company may be found all over the world and is the most common type of business enterprise. A Joint-Stock Company is formed when a group of individuals split a company's capital into transferable shares. Purchasing shares is the only method to become a part of this ownership network. According to James Stephenson,   “a company is an association of many persons who contribute money or money's worth to a common stock and employs it in some trade or business, and who share the profit and loss arising there from”. Examples :   Tata Motors Limited. Reliance Industries Limited, owned by Mukesh D. Ambani, is a premier example of the Joint-Stock Company in India. State Bank of Indi...

  Fire Insurance Introduction :  The most popular Property Insurance cover in India is Fire Insurance. Although called Fire Insurance, the policy offers coverage against the operation of various specified perils under a single policy. The policy is technically named as Standard Fire and Special Perils Policy. A fire insurance policy can be offered to any sort of property such as residential dwellings, industrial occupancies, warehouses and non-industrial entities. Infrastructural utilities like roads, bridges, tank farms and the like can also be insured under this policy. Building structure, contents, furniture and fixtures, plant and machinery, electronic equipment, utilities and stocks can all be included under the policy for apt coverage. The Fire Insurance protects the insured against the risk of fire. Any property which is subject to damage by fire can be insured against fire. The loss due to fire, lightning, and explosion is also covered by Fire Insurance. Fire Insurance...